SXSW 2011 notes

The above image has nothing to do with my experience with SXSW. It's the first image that came up from Google image search for "sxsw girl". Trying to see if this increases readership if I put random attractive female picture on my posts.

3/11 Day 1

I test drove Chevy Volt. It's an electric car for the first 40 miles or so. When the batteries run out, it runs on gasoline. I didn't think it's such a revolutionary car like my colleague does. Certainly not for the $33 000 price tag.  But I praise the marketing people working there. Chevy hired the fight folks. They did a good job generating buzz for the car.

The most interesting session is the one Brain Wong a 19 20 year old entrepreneur held about how to succeed being young. Later, his company Kiip received $4 million funding and is generating buzz. 

3/12 Day 2

My colleague was very impressed about the conference. He made a comment something along these lines: "All these wonderful things could be happening right now and we would have no clue if we weren't here". I think a big part of SXSW interactive is about generating serendipity and there's plenty of it.

Another thing I learned at a session is stop listening to your customers. Don't bore them with your surveys. Observe your customers instead. I think it's a very useful advice. People often lie or can not articulate about their needs. This resonates with another useful advice, especially for girls. If you want to know whether someone loves you, do not listen to anything he/she says. Only pay attention to what he/she does.

Life after YC is a very interesting session with founders from Airbnb, dropbox and two other companies I can't recall (one of which Jessica Mah is the founder). 

Keynote from Seth Priebatsch is good. He is in his early 20s and have done some cool things. No excuse for the rest of us:).

Frog's party is less interesting this year after hearing the augmented reality toilet thing they did last year. Nothing particularly memorable.

The rest:
Groupon's marketing person did a funny session about corporate creativity. I start to pay more attention to the text they write on their web pages. 

Keynote by Chris Poole from 4Chan is kinda boring. I think it mostly have something to do with his presentation skills and my unfamiliarity with 4Chan. Now my profile image on my instant messenger is from 4Chan.

Google party is okay. At least there is a Google party.

Vimeo party is awesome. It's a rave party in a power plant. Well done. 

In conclusion: It's a cool conference if you have some $2 000+ to spend. Or if you have never been to Texas (like me). For the lucky ones working in marketing department in some startups, it's a conference where you get made, paid and laid.

SXSW 2011 notes 3/10 day 0

Ever since I got back from South by South West or SXSW this week, I got some questions about the event. So this will be a relatively long post. If you work in the tech sector, it's hard to avoid hearing about SXSW in the past week. All the major press have some coverage for this event. In this post, I hope to add some of my personal takeaways and share some of my thoughts about the event. So you don't have to spend money and vacation hours to be there. 

SXSW is a conference/festival held at Austin, Texas every year. It contains 3 major parts: interactive, music and film. Traditionally, Music has been the most well-known portion of the event. However, this year, more people attended interactive than music. 

I attended the interactive portion this year from 3/11-3/15. Everyday, there're around 300 events scheduled in Austin Convention Center and surrounding hotels. Events includes keynotes, pannel discussions, presentations, core conversations, meetups and etc. Every night, there're at least 7 or 8 industry parties organized by major companies like Google, Microsoft and 20 or 30 parties organized by startup companies like Foursquare, Groupme. 

While sitting at San Francisco airport terminal, the first thing I noticed is that almost everyone on the flight is going to SXSW. I convinced my colleague Suresh who recently switched job to Product Manager in search to come with me to attend SXSW. Since he want to go again next year. I guess I've made the world a better place by influencing one person at a time ;). Suresh is Indian. I'm Chinese. Neither of us have been to Texas before. I kind of felt like the movie Herald & Kumar where an Indian and a Chinese go on a funny trip. 

Just before we boarded the plane, we noticed a prominent silicon valley angel investor, Dave McClure, is about to board the same flight.  Dave gave me his business card last time I met him at a SXSW meetup in San Francisco. I had no idea who he was at the time. He sat 3 rows behind me. I had a hunch that I'm going to the right place this time. 

After we landed, I noticed there are a lot more white people around us compared to the bay area where there are a lot more Asians. I've occasionally heard things like rednecks and roadkill about Texas from Californians. So I was a bit alerted about the environment and surroundings. The rest of the trip proved me that it's unnecessary. I was surprised how nice people are there. I had a great time in Austin. Suresh said he want to stay there forever:).  

We spent the rest of the day checking in the hotel and getting our badge at the convention center. Getting our badge before the 1st day proved to be one of the best decisions we made on this trip judging the length of the line the next day. 

It's good to see Google's "old friend" Aol's presence at SXSW:

Smiley Media opened its office to host a party with free booze. I've never heard the company before. But hard to resist free drinks. The office is in a very nice hotel building which I can't recall the name. The interesting thing about the office is that it has a secret room behind the book shelf. What a brilliant idea.